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Enjoy America’s Dairyland in One of the Best Small Towns in Wisconsin

Small Towns Wisconsin

by Bridget Houlihan Posted on April 24, 2023

Wisconsin is known as America’s Dairyland, and true to its nickname, there are plenty of farms and wide open spaces in the state. But when you move to a midwestern state like Wisconsin, no matter where you live, you’ll find that residents don’t just take pride in their land; they take pride in maintaining their friendly charm. Whether you’ve known them for years or are new to the area, citizens of this state try to make everyone feel at home.

Another one of Wisconsin’s biggest draws? Its abundance of outdoor activities available for everyone to enjoy. If you like being near lakes, forests, rivers, or parks, chances are, no matter where you decide to call home, you’ll have easy access to nature. This state also has a reasonable housing market, great schools, and is a safe place for people to retire. And bonus: You’ll get to experience all four seasons when you move to Wisconsin!

Speaking of moving to Wisconsin, people are definitely moving to this picturesque state. In fact, about from 2021 to 2022. Perhaps they’re drawn to the lower cost of living ( than the national average), the wide range of jobs in a variety of industries, or the chance to live at a slower pace of life.

Whatever the reason, if you’re thinking of relocating to Wisconsin, you’re not alone. And here are 12 of the best small towns in Wisconsin that can make you feel right at home, too.

Small Towns in Wisconsin vs. Larger Wisconsin Cities

While the larger Wisconsin cities like Milwaukee, Madison, and Green Bay have a lot to offer folks, it may come at an increased price. You’ll find the housing markets in larger cities are more expensive, and you can’t get the same amount of space for your buck. You also run the risk of higher crime in certain areas of big cities. Although , there’s a greater chance it will occur in the larger cities.

Instead, there are plenty of benefits of living in a small Wisconsin town, such as:

  • Larger housing space for your money
  • Closer proximity to natural environments like lakes, rivers, and wildlife areas
  • Lower crime rates
  • Better quality of life
  • Less traffic
  • Friendly communities

Small Towns in Wisconsin - FAQ

Q: What is the best small town in Wisconsin?
A: Lake Geneva is one of the best small towns in Wisconsin. It has an and is considered the #1 best place to live in Walworth County.

Q: What are the best small towns to live in Wisconsin?
A: Some of the best small towns in Wisconsin include Sturgeon Bay and Janesville. Sturgeon Bay is in Wisconsin, and Janesville is .

Q: What’s the most beautiful city in Wisconsin?
A: Cedarburg, Lake Geneva, and Bayfield are all considered beautiful Wisconsin towns. With Lake Geneva and Bayfield’s beautiful water views and Cedarburg’s wonderful historic sites, it’s hard to pick just one!

Q: What is the nicest place to live in Wisconsin?
A: With an , Kohler is considered the #1 best place to live in Wisconsin.

The U.S. Census Bureau designates a small town as having no more than 5,000 people, but we’ve expanded that to include towns up to 50,000. If a town has more than 25,000, we’ll let you know. Now, let’s explore the best small towns in Wisconsin (in no particular order).

Residential docks and boats float on the blue waters of Geneva Lake in Lake Geneva, WI, on a beautiful summer day.
Lake Geneva, WI

1. Lake Geneva, WI

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While Lake Geneva might just seem like a fun vacation spot, it’s actually a great place to live. Situated along the beautiful Geneva Lake, this town offers a good time for its residents all year long, but really picks up in the summer. You’ll enjoy all kinds of activities, like the , music in the parks, and carnivals during the summer season.

If you’re a boating enthusiast, this is the place for you! Even if you can’t afford the million-dollar mansions that line the lake, you can still take part in all kinds of aquatic fun during the warmer months. You can also to look for birds and other animals that make their home around the water.

The schools in the area come with an A grade on Niche, and families enjoy raising their kids in this safe, small community.

2. Chippewa Falls, WI

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If you’re looking for another small Wisconsin town that’s by a lake, you’re going to love Chippewa Falls. Nestled beside Lake Wissota, Chippewa Falls is in a prime location for getting out and enjoying the beautiful natural environment. You can go out on the lake or take the family to for plenty of hikes and bike rides.

This small town is also home to the that’s been brewing beer in the German tradition since 1867. Here you can enjoy new brews along with old favorites in their taproom or at home. Chippewa Falls is also home to the . Each year, there are plenty of live acts, rides, and all-around fun for residents in the area.

3. Mount Horeb, WI

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If you’re looking for a small Wisconsin town near Madison, consider checking out Mount Horeb. In fact, this place was listed as one of the best suburbs to live in the Madison area! Mount Horeb has a great public school system, and families enjoy watching their kids grow up together in safe neighborhoods. And you can’t beat that Madison is only 30 minutes away, if you ever want to spend some time in the big city.

In addition, residents love the small, closely knit community of this area, which is known for its breathtaking scenery. Here you can also find a nod to the Norwegian settlers that were the first to settle in this area with the available for families who want to look for the elusive, magical creatures. You can also spend time outdoors exploring , which is known for its nature trails.

Locals walk and drive through downtown Stoughton, Wisconsin, on a sunny, summer day.
Stoughton, WI
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4. Stoughton, WI

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If the thought of a cute Wisconsin lake town that isn’t a far drive from Madison (about 30 minutes) sounds too good to be true, look no further than Stoughton. It’s considered one of the best places to live in the Madison area due to its small-town feel. But it’s also close enough to the city if you want to check out nightlife, museums, or restaurants. Stoughton has a lot going for it, including its proximity to and the nearby state and county parks. Here you can enjoy fun on the water by boating, swimming, or fishing, and hiking or camping along the shores.

Stoughton is also only about a 10-minute drive to the . This “town that time forgot” was settled in the 1840s but was bypassed by the railroad. This proved to be the town’s demise, but there are still buildings standing and a plaque marking where the town once stood.

5. Spring Green, WI

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Situated on the Wisconsin River, Spring Green is a small town known for offering citizens many outdoor activities, as well as cultural amenities. You can take the family out and explore , or you can check out the stunning , which includes the home and the Hillside Studio.Ěý

There are plenty of other areas to explore, as well, including , , and the quirky , if you want to try out something a little different with your friends or family.

6. Minocqua, WI

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You can’t get much closer to living near the lake than with the small Wisconsin town of Minocqua. It is sometimes referred to as the Island City because it’s almost surrounded by Lake Minocqua and close to Kawaguesaga Lake. This is a great place for retirees, especially if you’re looking to take advantage of water activities like boating, fishing, swimming, and even water skiing! Additionally, you can also take advantage of the Raven Trail Head for hikes and biking adventures. 

There are also plenty of golfing options to work on your game, as well as some pristine places to camp near the lakes. When you’re done exploring the natural beauty of the area, you can always grab a bite and a local brew at or .

The sun is beginning to set as pastel-colored clouds float above the New Glarus Brewing Company in New Glarus, Wisconsin.
New Glarus Brewing Company in New Glarus, WI
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7. New Glarus, WI

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This small Wisconsin town is after Swiss immigrants from the German-speaking Glarus canton emigrated here in the 1800s. Since then, the town has grown but managed to keep its nice small-town appeal. You'll see nods to the town’s Swiss heritage in the chalet-style brown and white buildings, as well as Swiss flags, cheesemaking, and breweries.Ěý

Enjoy the beauty of Wisconsin by taking walks on the Sugar River State Trail, or exploring the . There are fun festivals planned almost every weekend during the summer months, as well as plenty of cute shops and restaurants to explore. The is based here, serving up the famous Wisconsin Spotted Cow.

8. Janesville, WI

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The pretty town of Janesville was ranked as the fourth best place to live in Rock County by Niche.com, and it resides right on the Rock River. If you’re a history buff, you’ll love exploring the multitude of buildings on the National Register of Historic Places, including the , which was a stop on the Underground Railroad.Ěý

The town also boasts of the beautiful , as well as many hiking trails. It is just a short trip away from Lake Koshkonong, where you can enjoy boating, fishing, kayaking, and swimming.Ěý

9. Bayfield, WI

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Bayfield is a quaint small town in northern Wisconsin that sits right on Lake Superior. The residents take pride in their lovely town, and tourists flock from all over to enjoy the largest of the Great Lakes as well as nearby . If you enjoy exploring all the great outdoors has to offer, Bayfield will make a great place to live. Not only can you enjoy beautiful scenery, but you can also check out the and local shops, as well as participate in all kinds of summer festivals.Ěý

Aerial view of Cedarburg, Wisconsin, on a summer day. The sky is a lovely blue, the trees are bushy and green, and there’s a small waterway running through the town.
Cedarburg, WI
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10. Cedarburg, WI

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Cedarburg is a lovely small town just about 20 miles north of Milwaukee, allowing residents to enjoy a slower pace of life while staying close enough to the big city. The residents are friendly and make it a point to get to know their neighbors. This means you’ll be a part of a tightly knit community that has great schools and lots to do, especially if you like to get outside. It’s a walkable, dog-friendly community with plenty of local shops and restaurants, as well as fun yearly festivals like the and .

Not to mention it’s only minutes to the shores of Lake Michigan for fun on the water!

11. Port Washington, WI

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Port Washington is another lakeside Wisconsin town that has a little something for everyone. Retirees love the picturesque scenery and slow pace of life, while families are fans of the great schools. Young professionals will enjoy the affordable housing and proximity to Milwaukee. The town is right on Lake Michigan, which means easy access to boating from the marina, as well as fishing, swimming, and taking in the sun on the shore.

You can even choose from the area’s many fresh lake options at restaurants like the or the .

12. Sturgeon Bay, WI

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Sturgeon Bay is considered one of the best places to retire by Niche.com. This cute lake town is located on Sturgeon Bay (surprise!) beside Lake Michigan. It's only about 50 minutes from Green Bay and is home to some of the most picturesque scenery in Wisconsin. The citizens look out for one another, and with Door County Medical Center nearby, this small town offers great medical care (especially for seniors), live theater, and plenty of local businesses in the .Ěý

There are lots of ways to enjoy Lake Michigan. Whether that's walking along the shore, camping in , or venturing out on the lake to boat, kayak, or swim — you’ll easily find yourself busy in this small town.

A ĐÓ°ÉPro driver is smiling from the cab of his truck. There’s a ĐÓ°ÉPro portable moving container on the back of the truck and the driver is about to transport it to a small town in Wisconsin.

Move to a Small Town in Wisconsin With ĐÓ°ÉPro

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Editor’s Note: Monthly rental prices were rounded to the nearest $25 and home values were rounded to the nearest $100 for ease of reading.

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